Booking.com adds flights, cars and restaurants Jun28

Booking.com adds fli...

Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned by parent company Priceline Group. The new tabs on the Booking.com homepage on...

How hotels are upping the fight against online travel agencies Jun14

How hotels are uppin...

For hotels to beat OTAs, it will be because of experience, not marketing! For years, hotels and online travel agencies (OTAs) have maintained a frenemy relationship.  But now, as bookings through OTAs have surpassed direct bookings for the first time ever, a number of major hotel brands are...

Test: Google Hotel Price Slider With Hotel Price Graph Jun13

Test: Google Hotel P...

Google doesn’t stop doing these local, espesially hotel specific tests. This one shows the price slide filter but with a graph overlay of the prices of the hotels on the graph. Each bar must represent the number of hotels within that price range, communicating to the searcher where they...

Forget your hotel co...

Across the hospitality sector, we’re trained to watch our competitors and react when they make rate changes. It’s a game of “follow the leader” – a game that often leads to lower average daily rate (ADR) and under-performing revenue per available room (RevPAR). So how can hotels be smarter...

New online booking platform claims to ‘turn people into travel agents’ Jun07

New online booking p...

A new booking platform called TRVL, which claims to “turn people into travel agents”, has raised $2.7 million in funding from angel investors. “TRVL is turning people into travel agents the way Airbnb is turning people into hosts”, claims the company “TRVL is turning people into travel agents...

How hotels can count...

To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple properties, which they can then choose from later. But this all comes at a heavy price for hotels....

Maximizing Revenue i...

Faced with increasing competition and more options for booking travel, how can hospitality CMOs deliver exceptional customer experiences while optimizing revenue? The hospitality business, like many other industries, is being transformed by the digital revolution. Travelers who once called...

What marketers need ...

Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers need to know about it. It...

Airbnb says it helped travelers save $12 million last Memorial Day weekend May29

Airbnb says it helpe...

In an all-too-familiar Airbnb fashion, the home-sharing company has released a report touting how great it is. Airbnb says it helped travelers collectively save $12 million on Memorial Day weekend last year by offering them accommodations in homes versus hotels. This is based on Airbnb’s...

Expedia on when to book hotels for best rates Nov08

Expedia on when to b...

Finding great rates for hotels can be tricky, but an analysis by Expedia offers some helpful insights for travelers. The lowest average daily rates were available from 21 to 28 days before travel dates. The report presents several key takeaways: – Sundays are the best days to get deals...

Expedia buys HomeAway Nov27

Expedia buys HomeAwa...

Expedia buys HomeAway: After years of speculation about whether it would be Expedia, TripAdvisor, the  Priceline Group, or Google to purchase HomeAway, Expedia Inc. agreed to acquire the vacation rental giant for $3.9 billion in cash and stock. The companies believe the transaction would...

TripAdvisor Instant Booking agreement with Priceline Group Nov23

TripAdvisor Instant ...

TripAdvisor Instant Booking deal with Booking.com apparently exclusive. Expedia Inc. is shut out of TripAdvisor Instant Booking because TripAdvisor’s landmark agreement with the Priceline Group is an exclusive one regarding online travel agencies, Skift has learned. In an interview with...

TripAdvisor launches Instant Booking feature for mobile Jun12

TripAdvisor launches...

TripAdvisor announced yesterday the new feature that allows visitors of mobile versions of their site and app (mobile app and mobile website on smartphone) to make a booking at any hotel featuring availability at any TripAdvisor booking partner (OTA’s like Expedia and Booking).  The...

Google 2013 Traveler – devices, web and travel video impact Nov25

Google 2013 Traveler...

 Full source of the study: Google 2013 travel study, Google November 2013 Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals a Google Think Insight study. The study was conducted among the leisure and business traveller segment to understand how...

TripAdvisor Bing Integration Nov22

TripAdvisor Bing Int...

TripAdvisor puts a nice notch in its belt today with a Bing integration deal that places its results front and center on search results pages. The deal marks the first time that TripAdvisor has lent its metasearch data, gathered from over 125M reviews across 3.1M locations, to a search...

Facebook adds hashtags, delighting marketers Jun13

Facebook adds hashta...

The social network will introduce one of Twitter’s most iconic markers, the #hashtag, which could help marketers greatly amplify their campaigns. Hashtags used in an advertising campaign through other channels can be amplified now by including them in Facebook advertising. Facebook has...

Expedia – Travel Yourself Interesting May31

Expedia – Trav...

Expedia, the online travel agent, has unveiled a major integrated campaign to push forward the brand’s invitation to ‘Travel Yourself Interesting’. The multi million pound campaign, created by Ogilvy & Mather, will break in the UK on 3 June, and will run for two months....

How Hotels Can Bette...

The travel business in search continues to grow and more and more consumers turn to search engines looking to book their holiday.  In 2012 online travel spending surpassed $100 billion for the first time with a 9 percent increase over the previous year. The big players are OTAs like...

Images on OTAs help ...

Expedia recently published an article providing 5 tips on how hotels can convert OTA traffic into bookings. Take better photos (and videos) of your property. Protect against the pressure to offer last-minute discounts. Work with your market manager to utilize market insight and help build...

The Technology Trend in Hotels Apr25

The Technology Trend...

Is there such a thing like Smart Hotels? Hotels around the world are using technology in new ways, with the goal of speeding up or personalizing more services for guests. Instead of the staff at the front desk offering advice on where to go for dinner, guests may be lent an iPad loaded with...