How hotels are upping the fight against online travel agencies Jun14

How hotels are uppin...

For hotels to beat OTAs, it will be because of experience, not marketing! For years, hotels and online travel agencies (OTAs) have maintained a frenemy relationship.  But now, as bookings through OTAs have surpassed direct bookings for the first time ever, a number of major hotel brands are...

Test: Google Hotel Price Slider With Hotel Price Graph Jun13

Test: Google Hotel P...

Google doesn’t stop doing these local, espesially hotel specific tests. This one shows the price slide filter but with a graph overlay of the prices of the hotels on the graph. Each bar must represent the number of hotels within that price range, communicating to the searcher where they...

Forget your hotel co...

Across the hospitality sector, we’re trained to watch our competitors and react when they make rate changes. It’s a game of “follow the leader” – a game that often leads to lower average daily rate (ADR) and under-performing revenue per available room (RevPAR). So how can hotels be smarter...

New online booking platform claims to ‘turn people into travel agents’ Jun07

New online booking p...

A new booking platform called TRVL, which claims to “turn people into travel agents”, has raised $2.7 million in funding from angel investors. “TRVL is turning people into travel agents the way Airbnb is turning people into hosts”, claims the company “TRVL is turning people into travel agents...

How hotels can count...

To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple properties, which they can then choose from later. But this all comes at a heavy price for hotels....