October 23, 2012 By: Drew Rosser, Vice President of Enterprise Sales at Sceptre Hospitality Resources The overriding goal is a satisfying user experience. However, any hotel or hotel chain must first ensure that the booking engine not only reflects the proper image of the property but allows...
Google sells Frommer...
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Arthur Frommer, the avuncular, erudite travel icon who 57 years ago inspired a generation of cost-conscious Americans to pack their bags withEurope on 5 Dollars a Day, is taking back control of his travel guidebook brand from Google and intends to resume publishing Frommer guidebooks....