New online booking platform claims to ‘turn people into travel agents’ Jun07

New online booking p...

A new booking platform called TRVL, which claims to “turn people into travel agents”, has raised $2.7 million in funding from angel investors. “TRVL is turning people into travel agents the way Airbnb is turning people into hosts”, claims the company “TRVL is turning people into travel agents...

How hotels can count...

To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple properties, which they can then choose from later. But this all comes at a heavy price for hotels....

Maximizing Revenue i...

Faced with increasing competition and more options for booking travel, how can hospitality CMOs deliver exceptional customer experiences while optimizing revenue? The hospitality business, like many other industries, is being transformed by the digital revolution. Travelers who once called...

What marketers need ...

Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers need to know about it. It...

Airbnb says it helped travelers save $12 million last Memorial Day weekend May29

Airbnb says it helpe...

In an all-too-familiar Airbnb fashion, the home-sharing company has released a report touting how great it is. Airbnb says it helped travelers collectively save $12 million on Memorial Day weekend last year by offering them accommodations in homes versus hotels. This is based on Airbnb’s...