TripAdvisor puts a nice notch in its belt today with a Bing integration deal that places its results front and center on search results pages. The deal marks the first time that TripAdvisor has lent its metasearch data, gathered from over 125M reviews across 3.1M locations, to a search...

The social network will introduce one of Twitter’s most iconic markers, the #hashtag, which could help marketers greatly amplify their campaigns. Hashtags used in an advertising campaign through other channels can be amplified now by including them in Facebook advertising. Facebook has...

Expedia, the online travel agent, has unveiled a major integrated campaign to push forward the brand’s invitation to ‘Travel Yourself Interesting’. The multi million pound campaign, created by Ogilvy & Mather, will break in the UK on 3 June, and will run for two months....

Is there such a thing like Smart Hotels? Hotels around the world are using technology in new ways, with the goal of speeding up or personalizing more services for guests. Instead of the staff at the front desk offering advice on where to go for dinner, guests may be lent an iPad loaded with...

Online travel firms query mobile return on investment. What about hotels?  Should they focus on mobile web and a mobile booking engine or creating a hotel mobile application? At a conference last week, TripAdvisor revealed that there are many challenges with mobile, not least getting people...

Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about third-party data integration in ad targeting and offline conversion tracking are all part of that. And today, Facebook is introducing a new way to bid for ads on the site, on a cost-per-action...