Low-cost Carriers Pose a “Massive Challenge” to Revenue Management

Revenue management today is at the cutting edge and must be closely aligned across all aspects of a travel business. This requires people with traditional technical skill, an understanding of the markets they operate in and, not least, a willingness to challenge the status quo.


  • Think more commercially. Sell revenue management as a commercial concept at every given opportunity
  • Understand that long-term business requirements sometime offset short-term revenue spill
  • Walk the streets. Understand what goes on at the floor level
  • Constantly update yourself on the technology front


  • Play God!
  • Always think in black and white. There are always two sides to a story.
  • Stop trying new things. Just because it didn’t work last time doesn’t mean we shouldn’t try again in a different competing environment
  • Close yourself to the commercial world
  • Don’t be afraid to challenge norms

More info: Eyefortravel