Faced with increasing competition and more options for booking travel, how can hospitality CMOs deliver exceptional customer experiences while optimizing revenue? The hospitality business, like many other industries, is being transformed by the digital revolution. Travelers who once called...

Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers need to know about it. It...

In an all-too-familiar Airbnb fashion, the home-sharing company has released a report touting how great it is. Airbnb says it helped travelers collectively save $12 million on Memorial Day weekend last year by offering them accommodations in homes versus hotels. This is based on Airbnb’s...