Faced with increasing competition and more options for booking travel, how can hospitality CMOs deliver exceptional customer experiences while optimizing revenue? The hospitality business, like many other industries, is being transformed by the digital revolution. Travelers who once called...

The travel business in search continues to grow and more and more consumers turn to search engines looking to book their holiday.  In 2012 online travel spending surpassed $100 billion for the first time with a 9 percent increase over the previous year. The big players are OTAs like...