Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about third-party data integration in ad targeting and offline conversion tracking are all part of that. And today, Facebook is introducing a new way to bid for ads on the site, on a cost-per-action...

Google and Facebook are racing to expand their empires into the next frontier for them — the travel industry. They want to influence how consumers select places to spend their vacations and how destinations sell themselves to prospective customers. Two social-media giants are salivating over...

The iPad has revolutionized the way many travelers work and relax in hotels since Apple started selling it three years ago. USA Today asked travelers and hoteliers to identify the top ways that the iPad and tablet computers have changed the lodging experience. So, with the device’s...

TripAdvisor®, Inc. today announced it has acquired Jetsetter.com, a leading members-only private sale site for hotel bookings.  The Jetsetter brand will continue to operate out of New York City and will be incorporated into Smarter Travel Media. “Jetsetter is an outstanding brand and I...

Many Revenue Manager find themselves worshipping daily at the altar of Rate Parity. This means that their core value is rate parity and everything else falls in place after that. For example, I have seen articles written that start with the assumption that, “Of course you need to have...