Expedia, the online travel agent, has unveiled a major integrated campaign to push forward the brand’s invitation to ‘Travel Yourself Interesting’. The multi million pound campaign, created by Ogilvy & Mather, will break in the UK on 3 June, and will run for two months....

The travel business in search continues to grow and more and more consumers turn to search engines looking to book their holiday.  In 2012 online travel spending surpassed $100 billion for the first time with a 9 percent increase over the previous year. The big players are OTAs like...

Expedia recently published an article providing 5 tips on how hotels can convert OTA traffic into bookings. Take better photos (and videos) of your property. Protect against the pressure to offer last-minute discounts. Work with your market manager to utilize market insight and help build...