For hotels to beat OTAs, it will be because of experience, not marketing! For years, hotels and online travel agencies (OTAs) have maintained a frenemy relationship.  But now, as bookings through OTAs have surpassed direct bookings for the first time ever, a number of major hotel brands are...

The travel business in search continues to grow and more and more consumers turn to search engines looking to book their holiday.  In 2012 online travel spending surpassed $100 billion for the first time with a 9 percent increase over the previous year. The big players are OTAs like...