TripAdvisor launches Instant Booking feature for mobile Jun12

TripAdvisor launches...

TripAdvisor announced yesterday the new feature that allows visitors of mobile versions of their site and app (mobile app and mobile website on smartphone) to make a booking at any hotel featuring availability at any TripAdvisor booking partner (OTA’s like Expedia and Booking).  The...

Google 2013 Traveler – devices, web and travel video impact Nov25

Google 2013 Traveler...

 Full source of the study: Google 2013 travel study, Google November 2013 Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals a Google Think Insight study. The study was conducted among the leisure and business traveller segment to understand how...

TripAdvisor Bing Integration Nov22

TripAdvisor Bing Int...

TripAdvisor puts a nice notch in its belt today with a Bing integration deal that places its results front and center on search results pages. The deal marks the first time that TripAdvisor has lent its metasearch data, gathered from over 125M reviews across 3.1M locations, to a search...

Facebook adds hashtags, delighting marketers Jun13

Facebook adds hashta...

The social network will introduce one of Twitter’s most iconic markers, the #hashtag, which could help marketers greatly amplify their campaigns. Hashtags used in an advertising campaign through other channels can be amplified now by including them in Facebook advertising. Facebook has...

Expedia – Travel Yourself Interesting May31

Expedia – Trav...

Expedia, the online travel agent, has unveiled a major integrated campaign to push forward the brand’s invitation to ‘Travel Yourself Interesting’. The multi million pound campaign, created by Ogilvy & Mather, will break in the UK on 3 June, and will run for two months....