Expedia on when to book hotels for best rates Nov08

Expedia on when to b...

Finding great rates for hotels can be tricky, but an analysis by Expedia offers some helpful insights for travelers. The lowest average daily rates were available from 21 to 28 days before travel dates. The report presents several key takeaways: – Sundays are the best days to get deals...

Expedia buys HomeAway Nov27

Expedia buys HomeAwa...

Expedia buys HomeAway: After years of speculation about whether it would be Expedia, TripAdvisor, the  Priceline Group, or Google to purchase HomeAway, Expedia Inc. agreed to acquire the vacation rental giant for $3.9 billion in cash and stock. The companies believe the transaction would...

TripAdvisor Instant Booking agreement with Priceline Group Nov23

TripAdvisor Instant ...

TripAdvisor Instant Booking deal with Booking.com apparently exclusive. Expedia Inc. is shut out of TripAdvisor Instant Booking because TripAdvisor’s landmark agreement with the Priceline Group is an exclusive one regarding online travel agencies, Skift has learned. In an interview with...

TripAdvisor launches Instant Booking feature for mobile Jun12

TripAdvisor launches...

TripAdvisor announced yesterday the new feature that allows visitors of mobile versions of their site and app (mobile app and mobile website on smartphone) to make a booking at any hotel featuring availability at any TripAdvisor booking partner (OTA’s like Expedia and Booking).  The...

Google 2013 Traveler – devices, web and travel video impact Nov25

Google 2013 Traveler...

 Full source of the study: Google 2013 travel study, Google November 2013 Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals a Google Think Insight study. The study was conducted among the leisure and business traveller segment to understand how...

TripAdvisor Bing Integration Nov22

TripAdvisor Bing Int...

TripAdvisor puts a nice notch in its belt today with a Bing integration deal that places its results front and center on search results pages. The deal marks the first time that TripAdvisor has lent its metasearch data, gathered from over 125M reviews across 3.1M locations, to a search...

Facebook adds hashtags, delighting marketers Jun13

Facebook adds hashta...

The social network will introduce one of Twitter’s most iconic markers, the #hashtag, which could help marketers greatly amplify their campaigns. Hashtags used in an advertising campaign through other channels can be amplified now by including them in Facebook advertising. Facebook has...

Expedia – Travel Yourself Interesting May31

Expedia – Trav...

Expedia, the online travel agent, has unveiled a major integrated campaign to push forward the brand’s invitation to ‘Travel Yourself Interesting’. The multi million pound campaign, created by Ogilvy & Mather, will break in the UK on 3 June, and will run for two months....

How Hotels Can Bette...

The travel business in search continues to grow and more and more consumers turn to search engines looking to book their holiday.  In 2012 online travel spending surpassed $100 billion for the first time with a 9 percent increase over the previous year. The big players are OTAs like...

Images on OTAs help ...

Expedia recently published an article providing 5 tips on how hotels can convert OTA traffic into bookings. Take better photos (and videos) of your property. Protect against the pressure to offer last-minute discounts. Work with your market manager to utilize market insight and help build...

The Technology Trend in Hotels Apr25

The Technology Trend...

Is there such a thing like Smart Hotels? Hotels around the world are using technology in new ways, with the goal of speeding up or personalizing more services for guests. Instead of the staff at the front desk offering advice on where to go for dinner, guests may be lent an iPad loaded with...

Is mobile is the fastest growing channel? Apr22

Is mobile is the fas...

Online travel firms query mobile return on investment. What about hotels?  Should they focus on mobile web and a mobile booking engine or creating a hotel mobile application? At a conference last week, TripAdvisor revealed that there are many challenges with mobile, not least getting people...

Low-cost Carriers Po...

Revenue management today is at the cutting edge and must be closely aligned across all aspects of a travel business. This requires people with traditional technical skill, an understanding of the markets they operate in and, not least, a willingness to challenge the status quo. Do Think more...

Facebook Announces Cost-Per-Action Bidding Apr20

Facebook Announces C...

Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about third-party data integration in ad targeting and offline conversion tracking are all part of that. And today, Facebook is introducing a new way to bid for ads on the site, on a cost-per-action...

Social-media giants eyeing piece of travel industry’s pie Apr15

Social-media giants ...

Google and Facebook are racing to expand their empires into the next frontier for them — the travel industry. They want to influence how consumers select places to spend their vacations and how destinations sell themselves to prospective customers. Two social-media giants are salivating over...

4 ways the iPad has changed travelers’ hotel stays Apr10

4 ways the iPad has ...

The iPad has revolutionized the way many travelers work and relax in hotels since Apple started selling it three years ago. USA Today asked travelers and hoteliers to identify the top ways that the iPad and tablet computers have changed the lodging experience. So, with the device’s...

TripAdvisor Acquires Jetsetter.com Apr10

TripAdvisor Acquires...

TripAdvisor®, Inc. today announced it has acquired Jetsetter.com, a leading members-only private sale site for hotel bookings.  The Jetsetter brand will continue to operate out of New York City and will be incorporated into Smarter Travel Media. “Jetsetter is an outstanding brand and I...

Rate Parity – ...

Many Revenue Manager find themselves worshipping daily at the altar of Rate Parity. This means that their core value is rate parity and everything else falls in place after that. For example, I have seen articles written that start with the assumption that, “Of course you need to have...

Google Flight Search now available in UK, France, Italy, Spain and the Netherlands. Apr09

Google Flight Search...

While Google Flight Search covers the far corners of the Earth, many of the people who live in those corners haven’t had a similar option to explore the world of air travel. Google is taking at least a small step toward ending that discrepancy with a fresh expansion to Europe....

Why Twitter’s Vine Is The Next Big Thing For Brands Apr09

Why Twitter’s Vine I...

Vine is a new mobile app that lets you create and share short looping videos. Think Instagram but with video. Learn how your brand could use Vine, get some tips and tricks and get vining! Twitter launched Vine, its mobile service that lets users create and share six-second looping videos,...